The Pyramids of Google

a small investigation into adsense, click fraud and click farms

Wednesday, March 29, 2006

Poor Google!

This is a report of a small investigation that I did after checking out the news on the recent lawsuit against google related to click fraud.

Every ad that is displayed using google's adsense including the ads on this blog links to this site: pagead2.googlesyndication.com.

It is from here, google will redirect the link to the advertiser's page.

Go to alexa.com (an amazon site) to find out something about the people who clicked on googlesyndication.com. In order to do that you click on this link:

http://www.alexa.com/data/details/related_links?q=&url=googlesyndication.com

The related links for googlesyndication.com are nearly all chinese, I found to my surprise and shock. You would expect some sites from the US, but there is just one in the top 20. Atleast top 15 of the 20 related links are chinese (and a very strange site called mirror.sytes.org and http://233100.com a chinese site, which shows up as ????gmail.com !!)

This means that a whole big bunch of the people who click on google adsense ads at googlesyndication.com then go on to visit other sites which are mostly chinese.

This seems to point that click fraud is quite likely being carried out, as per the rumors, from chinese clickfarms and that click fraud is of much larger proportions than google would admit.

This is really making me sad.

2 Comments:

Blogger xeltifon said...

I am officially baffled.

Tell me more, I'm all ears.

March 30, 2006 12:38 AM  
Blogger The Pyramids of Google said...

Imagine a large browser farm of chinese people, getting a feed of a list of doctored/adsense-wallpapered URLs to click... They relentlessly click on a hundred links and the ads on those pages... to confuse google, they also click on some legitimate pages... They are given a certain CTR to maintain, and hundreds of hacked machines available across the whole of the internet acting as web proxies... a global enterprise of hackers and chinese peasants...

Google thinks that it has received hits from several different countries and proceeds to collect revenue from some advertiser... in reality, there is just one happy chinese teenager paid a few rimnimbis, who really likes to surf yisou (chinese yahoo), hao123, chinaren, china.com and cheerfully accepts money to just sit and surf...after all, he is just one of a few thousands in that city doing the same thing....

March 30, 2006 2:48 AM  

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